Privacy Policy

Who This Policy Applies To

Professionals (business users)

This Policy describes our practices when you register for a Styld account, subscribe, publish a site, manage clients, or otherwise use the Services as a Professional or Account Owner.

End Clients (consumers who book or buy)

If you book an appointment, purchase a product, pay a deposit, upload photos, leave a review, or otherwise interact with a Professional through a Styld-powered booking page or site, two parties may process your information:

1. The Professional — generally decides why and how your information is used for the appointment or purchase (they are often the “business” or “controller” under privacy laws).
2. Styld — hosts the technology, processes bookings and payments, sends operational messages, and uses information as described in this Policy (often as a “service provider” / “processor” on the Professional’s behalf, and as a controller for our own operational and product purposes).

If you have questions about how a specific Professional uses your data, contact that Professional directly and review any privacy notice they provide on their site. This Policy explains Styld’s practices.

Summary

• We collect information you provide, information collected automatically, and information from service providers (e.g., payment processors).
• We use information to operate the Services, process bookings and payments, communicate with you, improve our products, and comply with law.
• We share information with vendors, payment partners, and others as described below—not for selling SMS opt-in data.
• Professionals are responsible for their own client lists, marketing consents, and compliance when they use Styld to contact clients.
• You may have rights to access, delete, or correct personal information depending on where you live.

1. The Information We Collect

We collect personal information through the means below.

1.a Information you provide directly

We may collect information you provide when you:

• Register for or administer a Styld account;
• Subscribe through the App Store or other channels;
• Publish or edit your booking website (services, prices, hours, policies, portfolio, products, certifications, FAQs, branding);
• Manage clients, appointments, and communications;
• Connect Styld Pay or bank/payout details through our payment partners;
• Upload photos or videos (portfolio, style covers, booking reference images, business logo);
• Contact support or participate in surveys or promotions;
• Authorize integrations or permissions (e.g., photo library, notifications, location for Tap to Pay).

Information you provide may include:

End Clients may provide name, email, phone, booking preferences, photos, payment card details (processed by our payment partners—not stored in full by Styld in free-text fields), promo codes, and review content.

1.b Information from other sources

We may receive information from:

• Payment processors (e.g., Stripe) — payment method tokens, transaction status, Connect account verification, fraud signals, payout history;
• App stores (Apple, Google) — subscription status and purchase receipts;
• Authentication providers (e.g., Sign in with Apple) — account identifiers permitted by your settings;
• Other Users — e.g., when a Professional imports or adds client contact information they already lawfully possess;
• Identity, fraud, and compliance vendors — to verify accounts and reduce abuse, where permitted by law;
• Public or licensed sources — to validate business information.

We do not knowingly collect Social Security numbers except where you voluntarily provide them for tax or payout compliance through our payment partners.

1.c Information we collect automatically

When you use the Services, we and our vendors may automatically collect:

We use this information for analytics, security, debugging, product improvement, and—where permitted—marketing measurement.

1.d Information we derive

We may infer information from what we collect—for example, your general geographic region from IP address, business category from onboarding selections, or feature usage patterns to improve the Services.

2. How We Use the Information We Collect

We use personal information for business and commercial purposes, including to:

• Provide the Services — create accounts, host sites, schedule bookings, send reminders, process payments and payouts, display analytics, and enable Tap to Pay where supported;
• Communicate with you — service announcements, security alerts, support responses, and—with consent or as permitted—marketing about Styld features;
• Personalize and improve — remember preferences, develop new features, conduct research, and fix bugs;
• Process transactions — subscriptions, booking payments, product orders, refunds, and chargebacks;
• Verify identity and prevent fraud — monitor for abuse, enforce Terms, and protect Users;
• Comply with law — respond to legal process, tax reporting obligations through payment partners, and regulatory requests;
• Aggregate and de-identify — create statistics that do not identify individuals.

Professionals: You are responsible for ensuring you have a lawful basis to upload client data and to send marketing or reminder messages through Styld, including obtaining required consents under TCPA, CAN-SPAM, and similar laws.

End Clients: We use your information to complete bookings and payments you request, send transactional messages related to your appointment or order, and for purposes described in this Policy.

If you provide a professional license or government ID for verification, we use it for identity verification, fraud prevention, compliance, and enforcement of our agreements—not for unrelated marketing.

3. When We Disclose Information

We may disclose personal information in the following circumstances:

Important: We do not sell or share SMS/text message opt-in data or consent with third parties for their own marketing. Message content and recipient numbers are used to deliver communications you or the Professional initiate through the platform.

We may disclose End Client information to the Professional whose site or booking flow you used, and to Stripe and other payment partners to complete transactions.

4. Cookies, Analytics, and Advertising

We and our partners may use cookies, pixels, SDKs, and similar technologies on our marketing site and, where applicable, logged-in web experiences to:

• Understand usage and improve the Services;
• Measure advertising effectiveness;
• Provide relevant Styld marketing on third-party platforms.

Depending on your jurisdiction, some of these activities may be considered “sale,” “sharing,” or “targeted advertising” under state privacy laws.

Your choices:

• Adjust browser settings to block or delete cookies (some features may not work properly);
• Use industry opt-out tools such as Digital Advertising Alliance where applicable;
• Enable Global Privacy Control (GPC) or similar legally recognized signals on supported pages;
• Opt out of promotional emails via unsubscribe links;
• Limit ad tracking in iOS/Android device settings.

When we publish a live privacy rights page at https://styldd.com/privacy, we will provide a “Your Privacy Rights” link for cookie and targeted advertising opt-outs consistent with applicable law.

5. Your Choices and Controls

6. Data Retention

We retain personal information for as long as needed to provide the Services, fulfill the purposes described in this Policy, and comply with legal obligations (tax, payment records, dispute resolution). Retention periods vary by data type—for example, active account data is kept while your account is open; backup copies may persist for a limited period after deletion.

When you delete your account, we will delete or de-identify personal information except where retention is required by law or legitimate business needs (e.g., fraud prevention, chargeback records maintained by payment partners).

Professionals: Client data in your account may be deleted when you delete your account; export data before deletion if you need a copy.

7. Security

We implement administrative, technical, and organizational measures designed to protect personal information. No method of transmission or storage is completely secure; we cannot guarantee absolute security. You are responsible for safeguarding your account credentials.

Payment card data is processed by PCI-compliant payment partners; do not enter full card numbers in free-text notes fields.

8. Children’s Privacy

The Services are intended for users 18 years of age or older. We do not knowingly collect personal information from children under 13. If you believe a child under 13 provided information to us, contact moustapha@mousappsllc.com and we will take appropriate steps to delete it.

Professionals must not use the Services to market to or collect information from children in violation of applicable law.

9. Links to Other Sites

Tenant sites and the Services may link to third-party websites or services (social media, payment pages, external content). Their privacy practices govern those sites—not this Policy. We encourage you to read their policies.

10. International Users; U.S. Focus

Styld is intended for use in the United States and its territories. If you access the Services from outside the U.S., you consent to processing and storage in the U.S., which may have different data protection laws than your country.

Creating an account from a jurisdiction where the Services are not offered may violate our Terms of Service.

11. Additional Information for U.S. State Residents

Certain U.S. states (including California, Colorado, Connecticut, Virginia, Utah, and others) provide residents with additional rights and require specific disclosures (“State Privacy Laws”). This section applies if you reside in a state with such laws.

11.a Categories of personal information (last 12 months)

The chart below summarizes our practices in language similar to California Civil Code § 1798.110. Categories reflect information collected from Professionals and, where applicable, End Clients.

We do not use or disclose sensitive personal information to infer characteristics about you for purposes other than those permitted by State Privacy Laws.

11.b “Sale,” “sharing,” and targeted advertising

Some analytics and advertising activities described in Section 4 may constitute “sale,” “sharing,” or “targeted advertising” under State Privacy Laws. We may share identifiers (such as cookie IDs, hashed email, or device IDs) and usage data with advertising and analytics partners to measure and improve Styld marketing.

You may opt out by:

• Using controls on https://styldd.com/privacy when available (“Your Privacy Rights”);
• Submitting a request to moustapha@mousappsllc.com with subject line Privacy Opt-Out;
• Enabling GPC on supported browsers.

We do not knowingly sell or share personal information of consumers under 16.

11.c Your privacy rights

Depending on your state, you may have the right to:

• Know / access personal information we collect about you;
• Delete personal information (subject to exceptions);
• Correct inaccurate personal information;
• Opt out of sale, sharing, or targeted advertising;
• Limit use of sensitive personal information (where applicable);
• Portability — receive a copy in a portable format;
• Non-discrimination for exercising privacy rights.

How to submit a request: Email moustapha@mousappsllc.com or use the web form at https://styldd.com/privacy when published. We will verify your identity before responding. You may designate an authorized agent with written permission.

Appeals: If we deny your request, you may appeal by replying to our decision email. If unresolved, you may contact your state attorney general.

End Clients: Many requests regarding appointment or purchase data should be directed to the Professional who served you; we will assist where we act as their service provider and where law requires.

12. Nevada Residents

We do not currently sell covered information as defined under Nevada law. Nevada residents may submit a verified request to moustapha@mousappsllc.com to be added to a do-not-sell list if our practices change.

13. Professional Responsibilities (Data Controller Notice)

If you are a Professional, you acknowledge that:

• You determine what client data to collect and how to use it for your business;
• You must provide your own privacy notice to End Clients where required;
• You must obtain lawful consent for marketing and automated calls/texts;
• You will not upload unnecessary sensitive data (full card numbers, PHI under HIPAA unless under a separate BAA with us, etc.);
• You will respond to End Client rights requests for data you control, using data export and deletion tools we provide or by contacting us for assistance.

Styld processes client data on your behalf as described in this Policy and our Terms of Service. Styld is operated by MOUS APPS LLC.

14. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in law, our practices, or Service features. We will update the “Last Updated” date and, where required, provide additional notice. Continued use of the Services after an update means you have read the revised Policy.

15. Contact Us

Legal entity: MOUS APPS LLC (d/b/a Styld)
Email (privacy, support & rights requests): moustapha@mousappsllc.com
Website: https://styldd.com

Appendix — End Client Notice (Short Form)

You may display a version of this summary on booking checkout pages.

When you book or pay through a site powered by Styld:

• Your stylist/salon (the Professional) receives your booking and contact information to provide services.
• Styld processes your information to operate the booking and payment technology, send confirmations and reminders configured by the Professional, prevent fraud, and improve our platform.
• Stripe and other partners process payments; Styld does not store your full card number in appointment notes.
• For questions about your appointment, contact the Professional. For questions about Styld’s technology practices, see https://styldd.com/privacy or email moustapha@mousappsllc.com.